The Power of Music and Video Preferences in Pre-Teen Years: Understanding the Appeal of AJB for a 12-Year-Old

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As I grew older—13, 14, 15—I would plug in my old MP4 player and watch that file on the bus ride to school. It became a ritual. Whenever I felt too awkward, too sad, or too pressured to be perfect, I would watch AJB at 12 years old. She reminded me that I used to be brave without trying. She didn’t care if her voice cracked or if her game was silly. She just was.

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While it's natural for pre-teens to gravitate towards specific artists or genres, diverse musical exposure is beneficial. Listening to a wide range of artists and styles can:

Visual Appeal: The music video as a medium offers a visual component that can enhance a child's engagement with the music. Colorful, energetic, and creative videos can capture their attention and make the music more memorable.