BMW Type Next: The Typographic Future of Sheer Driving Pleasure
and complex digital dashboards, the old typeface began to feel rigid. In 2020, BMW introduced "BMW Type Next" as a global standard designed to thrive in both physical and virtual spaces. Design Philosophy Variable Geometry: Unlike its predecessor, Type Next is a variable font Bmw Type Next Font
BMW Type Next is a custom typeface designed specifically for BMW, a German luxury automobile and motorcycle manufacturer. The font was created by the renowned type foundry, FontShop, in collaboration with BMW's design team. BMW Type Next: The Typographic Future of Sheer
To understand BMW Type Next, you must first understand the problem with its predecessor. For nearly 30 years, BMW relied on a bespoke modification of Helvetica SemiBold (and later, Helvetica Regular for body text). It was clean, efficient, and aligned with the "Ultimate Driving Machine" proposition. BMW Type Next Thin / Thin Italic BMW
The rollout of Type Next coincided with BMW’s first major logo redesign in over 20 years. By removing the black outer ring and opting for a transparent, flat design
BMW Type Next is the exclusive, modern corporate typeface of the BMW Group, designed to embody precision, innovation, and "Sheer Driving Pleasure." It was introduced as the successor to their previous brand fonts like BMW Type and Helvetica.