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The Boom of Indonesian Entertainment: A Guide to Popular Videos and Content Trends

C. Streaming Services (The "Series" Boom)

Since 2020, there has been a "Series War." bokepcina

1. Atta Halilintar: A comedian and vlogger who has gained over 10 million subscribers and is known for his witty humor and entertaining content.
2. Aurel Hermansyah: A beauty vlogger who has gained over 5 million subscribers and is known for her makeup tutorials and product reviews.
3. Rian Adianto: A gamer and vlogger who has gained over 2 million subscribers and is known for his gaming content and walkthroughs.

The Phenomenon of "Live Shopping" as Entertainment

A unique aspect of popular videos in Indonesia is the evolution of Live Shopping on Shopee and TikTok Shop. In the West, live shopping is transactional; in Indonesia, it is pure entertainment. The Boom of Indonesian Entertainment: A Guide to

• The "Makan Pedas" Trend: A massive trend where celebrities or YouTubers eat increasingly spicy noodles (Indomie) or fried rice. The pain and reactions are the entertainment. Look for Deddy Corbuzier’s "Podcast" interviews where he feeds guests spicy food.
• Street Food Vlogs: Channels like Sutrisno or Tanboy Kun are famous for eating massive portions of street food. The appeal is "ASMR" (eating sounds) and watching the host interact with humble street vendors.