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Executive Summary

2024 was a year of recalibration for entertainment and media. After the post-pandemic boom and the 2023 strikes, 2024 saw a return to quality over quantity, a sharper focus on profitability in streaming, the mainstreaming of generative AI (both feared and embraced), and a surprising resurgence of theatrical cinema. While superhero fatigue became official, original storytelling—particularly in horror, anime, and auteur-driven projects—found massive success. In 2024, the entertainment and media (E&M) industry

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