An essay on the film Badmaash Company (2010) explores the intersection of youthful ambition, the ethics of the "get-rich-quick" mentality, and the shifting economic landscape of 1990s India. Directed by Parmeet Sethi and produced by Yash Raj Films
Set in the 1990s in Bombay (now Mumbai), the story follows four middle-class friends who want to get rich quickly. They start an import business that exploits legal loopholes and avoids high customs duties on foreign luxury goods—doing "all the wrong things the right way". Badmaash Company (2010) - IMDb Index Of Badmaash Company
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Released in 2010 under the prestigious Yash Raj Films banner, Badmaash Company was the directorial debut of Parmeet Sethi. Set in the 1990s—a time of rigid import duties and a burgeoning middle class—the film follows four friends who decide to get rich quick by finding "loopholes" in the system. The Plot at a Glance An essay on the film Badmaash Company (2010)