The Evolution of the Blue Sheet: From Paper to Excel and Beyond For over four decades, the Miller Heiman Blue Sheet
| Col | Header | Description | |-----|--------|-------------| | A | Deal Name | Opportunity or project name | | B | Sales Rep | Owner | | C | Date Updated | Last review date | | D | Opportunity Value ($) | Estimated revenue | | E | Expected Close | Date | | F | Buying Influence Name | Person’s name & title | | G | Role | Economic Buyer, User, Technical Buyer, Coach | | H | Red Lights (Personal) | What they avoid | | I | Green Lights (Personal) | What they gain | | J | Business Results Desired | Measurable outcome | | K | Current Attitude | Advocate, Friend, Neutral, Adversary, Enemy | | L | Strength of Influence | High, Medium, Low | | M | Current Position | Support, Neutral, Blocking | | N | Next Action | Specific task | | O | Action Due Date | Date | | P | Expected Outcome of Action | e.g., “Will introduce to CFO” | miller heiman blue sheet excel
Its primary purpose is to map the Political Landscape of the buying organization and identify gaps in your sales strategy. The Evolution of the Blue Sheet: From Paper