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CareerBuilder. (2023). Annual Social Media Recruitment Survey. CareerBuilder Research.
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In a notable NLRB case (2022), a flight attendant was terminated for a TikTok video complaining about passenger behavior while wearing a partial uniform. The court upheld the termination, ruling that the content was not “protected concerted activity” because it harmed the company’s brand. This illustrates that off-duty content with identifiable employer markers carries significant risk.