It was a typical Monday morning at the marketing firm of Smith & Co. The team was gathered around the conference table, brainstorming ideas for a potential new client pitch. The client, a large tech startup, was looking for a innovative way to present their new product and win the deal.
This is the crown jewel: winning the deal install. Traditional pitches end with a proposal sent via email, to be reviewed later. That’s a disaster. The innovative method installs the deal during the presentation. It was a typical Monday morning at the
Most presenters fail because they pitch to the wrong part of the listener's brain. The Brain's Three Layers The Frame : The Frame refers to the
—the art of seizing command of the social dynamic to ensure your message isn't just heard, but valued. The Neurobiology of the Pitch —the art of seizing command of the social
Control the frame, lead with emotion then prove with data, and close with clear, small commitments that escalate to the final deal. Use this method to make pitches shorter, more persuasive, and more repeatable.
2. The “Hot Cognition” Pitch Timer
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Secondary CTA