In a perfect economic world—often called Homo economicus—every decision you make would be logical. You would know exactly what you want, calculate the costs and benefits in milliseconds, and never stray toward impulse buys or emotional choices.
The Fallacy of Supply and Demand: Initial prices, or "anchors," stay with us long after we first see them, influencing how much we are willing to pay for products later. predeciblemente+irracional+dan+ariely+pdf
The Cost of Zero Cost: The book explains the powerful "allure of free." We often make irrational choices (like taking something we don't need or spending more elsewhere) just to get something for free. Predictably Irrational: The Hidden Forces That Shape Our