Principles Of Marketing By Philip Kotler Ppt Chapter 1 !new! 〈HD〉

Chapter 1 of Philip Kotler and Gary Armstrong's Principles of Marketing Marketing: Creating and Capturing Customer Value

PPT Visual Tip: Look for a circular diagram in these slides. It shows the 5-step marketing process: principles of marketing by philip kotler ppt chapter 1

Customer-Value Framework

• Customer Perceived Value = Perceived Benefits − Perceived Costs.
• Customer Lifetime Value: Emphasize retaining profitable customers rather than one-time transactions.

Modern Extension: Some slides now add three more Ps for services marketing (People, Process, Physical Evidence), but Chapter 1 focuses on the original 4. Chapter 1 of Philip Kotler and Gary Armstrong's

Kotler argues for the adoption of the Marketing and Societal Marketing concepts, illustrating that a sustainable business must care about the long-term welfare of its customers and the planet. Customer Perceived Value = Perceived Benefits − Perceived