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Based on the teachings and metaphors used by Dr. Mario Alonso Puig in his popular discussions (like those featured by BBVA's "Aprendemos Juntos" project
Mario Alonso Puig's journey at BBVA is a testament to the power of reinvention. With over two decades of experience in the financial industry, Puig has held various leadership roles at BBVA, including his current position as Head of Innovation and Transformation.
Critically, Puig distinguishes reinvention from simple reskilling. Reskilling is learning a new how; reinvention is discovering a new who. For the BBVA employee, this meant moving from a transactional mindset (“process a loan”) to a relational and creative mindset (“design a financial solution for a life goal”). Puig draws on the concept of “flow” and purpose, arguing that sustainable reinvention only occurs when individuals connect their work to a deeper sense of meaning. A bank teller learning data analytics is not reinventing themselves; a bank teller reimagining themselves as a holistic financial wellness coach for their community is. This emphasis on purpose gives the arduous work of personal change a cognitive reward, turning the anxiety of obsolescence into the excitement of emergence.
The Book: Reinventarse
Mario Alonso Puig is a highly respected Spanish entrepreneur and banker. During his tenure as President of BBVA, he led the bank's transformation into a global financial institution, expanding its presence in over 30 countries. Under his leadership, BBVA became one of the most innovative and digital banks in the world. Puig is also known for his commitment to social responsibility and his advocacy for education and cultural development.
La Era de la Transformación Digital
The Brain's Plasticity: To adapt to a changing world, the brain must create new neural connections, a process aided by physical activity and proper care of the body.
La transformación personal requiere un cambio de postura vital:
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Based on the teachings and metaphors used by Dr. Mario Alonso Puig in his popular discussions (like those featured by BBVA's "Aprendemos Juntos" project
Mario Alonso Puig's journey at BBVA is a testament to the power of reinvention. With over two decades of experience in the financial industry, Puig has held various leadership roles at BBVA, including his current position as Head of Innovation and Transformation.
Critically, Puig distinguishes reinvention from simple reskilling. Reskilling is learning a new how; reinvention is discovering a new who. For the BBVA employee, this meant moving from a transactional mindset (“process a loan”) to a relational and creative mindset (“design a financial solution for a life goal”). Puig draws on the concept of “flow” and purpose, arguing that sustainable reinvention only occurs when individuals connect their work to a deeper sense of meaning. A bank teller learning data analytics is not reinventing themselves; a bank teller reimagining themselves as a holistic financial wellness coach for their community is. This emphasis on purpose gives the arduous work of personal change a cognitive reward, turning the anxiety of obsolescence into the excitement of emergence.
The Book: Reinventarse
Mario Alonso Puig is a highly respected Spanish entrepreneur and banker. During his tenure as President of BBVA, he led the bank's transformation into a global financial institution, expanding its presence in over 30 countries. Under his leadership, BBVA became one of the most innovative and digital banks in the world. Puig is also known for his commitment to social responsibility and his advocacy for education and cultural development.
La Era de la Transformación Digital
The Brain's Plasticity: To adapt to a changing world, the brain must create new neural connections, a process aided by physical activity and proper care of the body.
La transformación personal requiere un cambio de postura vital:
