The Shoplyfter Hazel Moore Case: Uncovering the Truth Behind the Viral Sensation
| Issue | Description |
|-------|-------------|
| Parties | Plaintiff: ShopLyfter, Inc., a Texas‑registered e‑commerce platform that enables merchants to create “shop‑in‑shop” storefronts on social‑media sites.
Defendant: Hazel Moore, an independent marketing consultant who operated a series of Instagram accounts promoting third‑party products. |
| Cause of Action | ShopLyfter alleged that Moore:
shoplyfter hazel moore case no 7906253 s top
Outcome:
| Date | Event | |------|-------| | 12 May 2022 | Complaint filed in the Southern District of Texas (SDTX), Central Division, Austin. | | 28 May 2022 | Moore filed a Rule 12(b)(6) motion to dismiss, arguing (1) no “protected computer” under CFAA, (2) no trade‑secret interest, (3) statements were protected opinion under the First Amendment. | | 15 June 2022 | Court denied the motion, holding that the API qualifies as a “protected computer” and that the data extracted meets the statutory definition of a trade secret (secret, derives economic value, and reasonable efforts made to protect). | | 22 June 2022 | ShopLyfter sought a temporary restraining order (TRO) and pre‑injunction hearing. The court granted a TRO (limited to the specific API endpoints that Moore had accessed) pending a hearing on a preliminary injunction. | | 3 July 2022 | Preliminary injunction hearing – both sides presented expert testimony on the technical nature of the API and the economic value of the data. | | 10 July 2022 | Court entered a preliminary injunction enjoining Moore from (a) accessing ShopLyfter’s API, (b) using any data obtained from the platform, and (c) publishing any further statements that identify ShopLyfter by name unless they are proven factual. | | 4 August 2022 – 21 February 2023 | Discovery phase – extensive electronic‑discovery (E‑discovery) of server logs, email correspondence, and Moore’s personal cloud storage. Moore also de‑posed three former ShopLyfter employees. | | 12 March 2023 | Moore filed a motion for summary judgment on the trade‑secret claim, arguing the data was “publicly available” on the ShopLyfter website. | | 29 April 2023 | Court denied the summary‑judgment motion, finding that the API data was not publicly accessible and that ShopLyfter had taken “reasonable measures” (token‑based authentication, rate‑limiting, and NDA provisions) to keep it secret. | | 3 September 2023 | Final judgment – the court entered a permanent injunction, awarded $1,200,000 in actual damages, and ordered Moore to pay $150,000 in attorneys’ fees and costs. The judgment also required Moore to destroy all copies of the proprietary data and to certify in writing that she has complied. | The Shoplyfter Hazel Moore Case: Uncovering the Truth
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| Goal | Typical actions | |------|-----------------| | Provide a resolution (refund, replacement, fix) | Draft a response with a clear offer; attach proof (e.g., return‑shipping label). | | Escalate (to senior support, legal, compliance) | Forward the case with a concise summary and “Escalation Requested” note. | | Close the case (customer satisfied) | Confirm receipt of acceptance, add a “Case Closed – Resolved” tag, and send a closure email. | | Document for audit | Export the case to PDF, store in the appropriate compliance folder, and tag with the audit period. |