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La stratégie gagnante est hybride :

1. Cost reduction and efficiency gains: Alexandra implemented a series of cost-cutting measures, including reducing staff, renegotiating contracts with suppliers, and streamlining operations.
2. Fleet renewal and modernization: Azura Airlines invested in new, fuel-efficient aircraft, which would not only reduce operating costs but also enhance the passenger experience.
3. Strategic partnerships and network expansion: Alexandra forged alliances with other airlines, enabling Azura to expand its route network and offer seamless connections to customers.