Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications |verified| <Linux FREE>
Tuten, T. L., & Solomon, M. R. (2020). Social Media Marketing. Sage Publications.
2. Key Topics Covered (2020 Edition)
- Consumer behavior in social media – Social identity, eWOM (electronic word-of-mouth), and FOMO.
- Social listening & analytics – Metrics beyond likes: engagement rate, share of voice, sentiment analysis.
- Influencer marketing – Distinguishing mega-, macro-, micro-, and nano-influencers.
- Paid social advertising – Targeting algorithms, retargeting, budget allocation.
- Ethical & legal issues – Data privacy (GDPR/CCPA), sponsored content disclosure, trolling, brand safety.
- Social CRM – Using social data to improve customer service and loyalty.
Tuten, T. L., & Solomon, M. R. (2020). Social media marketing. Sage Publications. Tuten, T
In their 2020 edition of Social Media Marketing , authors Tracy L. Tuten Consumer behavior in social media – Social identity,
Book Overview: Social Media Marketing (2020)
Authors: Tracy L. Tuten & Michael R. Solomon Publisher: SAGE Publications Creative tips: open with a hook
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